Yes. That Napster.
When I was asked to not just rebrand, but completely reinvent an iconic name like Napster—transforming it from what it once was into a future-facing AI company with multiple products all living under one powerful umbrella—I didn’t hesitate for a second. This was Napster, the rebellion of my youth. That’s the kind of once-in-a-lifetime creative opportunity you can only answer with a resounding, hell yes.
The iconic Napster cat, now with a subtle 3D perspective and no headphones, reflects a broader vision of immersive, AI-driven experiences and 3D spaces.
“Keep the cat.”
Napster uses white-gray scale to reflect limitless potential and a clean, modern aesthetic. The color wheel is flexible, adapting to its context by sampling color from surrounding imagery.
Brand architecture for all the products
A second screen that brings your AI Companion to life.
